Company Leadership

Marc Fratello, Chief Executive Officer

Marc joined SOE Software in 2002 as the next step in a long, successful entrepreneurial career. He is recognized among the business leaders in Western Florida, having held leadership positions at Mobil Oil, Sperry Univac, and PowerCerv.

He is particularly proud of his success at PowerCerv, where he guided the company through a NASDAQ IPO which raised over $50,000,000.

Among his career highlights are:

  • Inc Magazine Florida Entrepreneur of the Year, 1996
  • Master of Business Administration, Wharton, 1991

 

Branden Elwell, SVP of Business Development

Branden has focused on professional selling and business development for more than 15 years. His vast experience spans many industries, including businesses in the retail, healthcare, and software markets. Branden’s track record of success includes expanding new business opportunities and navigating them from concept to multi-million dollar annual revenue businesses.

Branden’s career highlights include:

  • Guiding a single location retail furniture company into a successful, multi-location furniture chain
  • Bachelor of Science, Florida State University, 1996

 

Rocky Shirey, CIO/VP of Information Technology

Rocky has been involved in information technology for over 30 years. With a career that started as a programmer and grew through successive positions of leadership, Rocky’s background and experience make him well suited to lead a diverse technical team supporting high availability applications. Formal training in the Capability Maturity Model (CMM) and experience leading an organization to CMM Level 3, helped shape the SOE Software development process. Previously, Rocky held positions with Verizon and John Hancock Financial Services.

Rocky's career highlights include:

  • Leading development of a large scale customer contact system
  • Managing support of multiple high-availability financial applications.

 

Allison McKay, VP of Client Services

Allison has more than 10 years of experience in the information technology and client services industry. She provides strategic planning, account management, and quality assurance to clients and business partners of the company. She is responsible for oversight of client implementations, quality assurance, customer service as well as learning development and product support. She is a graduate of the University of South Florida. In addition to her years at SOE Software, Allison has held positions with Geograhic Solutions, Inc. and John Hancock Financial.

Allison's career highlights include:

  • Successfully implementing quality processes to support product delivery
  • Managing large scale technology implementations for high profile customers